Peloton Go
2022 Spring-14 weeks
ArtCenter Class Project
APP Visual Design+ Vehicle Design
(*Student Project has no affiliation with Peloton*)
Peloton Go
An autonomous vehicle
Peloton Go is an autonomous vehicle that delivers fitness equipment to transform any outdoor environment into Peloton training camps.
Why Peloton Go?
The at-home fitness industry is having a rough start to 2022, and the stocks are hurting too. People are tired of staying inside and wish to escape from home.
New Opportunity
Being an at-home fitness brand, Peloton has the opportunity to explore a different market, extending its service to outdoor fitness, hoping to inspire those who prefer to practice wellness in an outdoor environment.
How does Peloton work?
First of all, users need to download the Peloton app to get access to Peloton Go. They can sign up for classes and pick outdoor camp locations where they wish to take specific courses. And next, the users need to get to the right place at the scheduled time, and the Peloton Go vehicle will meet them there.
Onboarding
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Sign up and log in
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Choice to go with a membership plan.
Moodboard.
Courses
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Browse courses
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Pick locations
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Sign up for courses
Check-in
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Class check-in
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Manage schedule
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Track vehicle
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Check what's inside
Moodboard
Incorporating Design Elements of The Brand
The pill shape is a design element that appears a lot on Peloton products, for example, the treadmill side panel. Therefore, I decided to design the main body based on a pill shape. Also, the vehicle's rims take the shape of the Peloton bike's belt drive.
Peloton Go's Sliding Door
Peloton Go's door slides up to uncover the inner storage. A digital screen is installed on the door, which presents the virtual trainer and advertises along the way.
